The posting
Position: Social Media Manager
Number of hours: 20 hours/week Schedule: EST
Tasks required:
- Manage the social media channels of the client (Facebook, LinkedIn, Instagram, Twitter/X, YouTube, TikTok, etc.)
- Set up and/or optimize company pages within each platform to increase the company's social content visibility
- Schedule daily posts on different social media platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Analyze conversion funnels, identifying and optimizing key messaging opportunities to help attract and retain customers
- Map out a strong long term social media strategy to create brand longevity in the market
- Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies
- Generate new ideas for social media posts and execute them from start to finish, including occasional video and photo editing
- Generate, edit, publish and share daily content (original text, images, video, or HTML) to build meaningful connections
- Stay up to date with the latest social media best practices and technologies.
- Respond regularly to various engagements (Comments, DM’s, reposting, likes)
- Prepare monthly progress reports to measure the success of social media campaign
- Other ad hoc tasks that would be assigned
Requirements:
- Proven work experience as a Social Media Manager or a relevant experience
- Excellent working knowledge of Facebook, LinkedIn, Twitter/X, Youtube, Tiktok, and especially Instagram for business purposes
- Excellent grasp of Instagram’s algorithm and trends is highly desirable
- Experience with creating compelling content to effectively engage the target audience
- Can work independently and with minimum supervision
- Knowledge of utilizing various graphic design and video editing software
- Familiarity in using social media analytics software
- Well versed in social media marketing and advertising
- Knowledge in engaging and interacting with the different types of demographics
- Strong verbal and written English communication skills
- Ability to multitask and perform under tight deadlines



