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Open nowFirst seen 4 days ago

Director de CRM

T-mapp413 open roles

Where
Bogotá, Bogota, Colombia
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Your applicationOpen nowDirector de CRMT-mapp · Bogotá, Bogota, Colombia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on T-mapp's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. T-mapp postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

T-mapp median: 1 days open

The posting

Buscamos para nuestro cliente, una compañía líder del sector moda y textil, un(a) profesional apasionado(a) por construir relaciones de largo plazo con los clientes a través de estrategias de CRM, fidelización y personalización. Si cuentas con una visión estratégica del customer lifecycle, experiencia liderando iniciativas de retención en eCommerce y disfrutas transformar datos en crecimiento sostenible, esta oportunidad es para ti.

Tu propósito

Diseñar y liderar la estrategia integral de CRM y Customer Lifecycle para maximizar el valor de los clientes, incrementar la recompra, fortalecer la fidelización y potenciar el crecimiento rentable del canal eCommerce.

¿Qué harás?

  • Definir y liderar la estrategia de CRM, fidelización y customer lifecycle alineada con los objetivos comerciales del negocio.
  • Diseñar, implementar y optimizar programas de lealtad y estrategias de retención que impulsen la recompra y el valor de vida del cliente (LTV).
  • Liderar la estrategia de segmentación, personalización y automatización de comunicaciones a lo largo del ciclo de vida del cliente.
  • Analizar el comportamiento de los clientes para identificar oportunidades de crecimiento, engagement y monetización.
  • Gestionar y optimizar la plataforma de CRM y las herramientas de marketing automation, garantizando una ejecución eficiente de las campañas.
  • Definir, monitorear y comunicar indicadores clave como LTV, tasa de recompra, churn, retención, engagement y ROI de las iniciativas de CRM.
  • Trabajar de manera transversal con equipos de Marketing, eCommerce, Customer Experience, Tecnología, Data y Producto para asegurar una experiencia consistente en todos los puntos de contacto.
  • Identificar tendencias y mejores prácticas en CRM, fidelización y personalización para fortalecer la ventaja competitiva del negocio.

¿Qué buscamos?

  • Experiencia liderando estrategias de CRM, Customer Lifecycle o Loyalty en compañías con operación de eCommerce.
  • Conocimiento sólido en fidelización, retención, marketing relacional y estrategias de crecimiento basadas en el ciclo de vida del cliente.
  • Experiencia administrando plataformas de CRM y automatización de marketing (Salesforce Marketing Cloud, Salesforce CRM o similares).
  • Experiencia diseñando y gestionando programas de lealtad y estrategias de personalización.
  • Alta capacidad analítica para convertir datos en decisiones de negocio y medir el impacto de las iniciativas implementadas.
  • Experiencia trabajando con indicadores como LTV, CAC, churn, tasa de recompra, engagement y ROI.
  • Capacidad para liderar proyectos transversales e influenciar diferentes áreas de la organización.
  • Perfil estratégico con enfoque en resultados, orientación al cliente y habilidad para llevar las iniciativas desde la definición hasta la ejecución.
  • Excelentes habilidades de comunicación y presentación de resultados a diferentes niveles de la organización.

¿Qué recibirás por parte de ellos?

  • La oportunidad de liderar la estrategia de CRM de una compañía referente en el sector moda y retail.
  • Un entorno dinámico, colaborativo y orientado a la innovación.
  • Salario competitivo.
  • Esquema de trabajo híbrido.
  • Jornada de lunes a viernes de 7:00 a.m. a 5:00 p.m.

Envíanos tu hoja de vida y acompáñanos en este proceso que puede representar el siguiente gran paso en tu carrera.

Un abrazo,

T-mapp Team

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