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Open nowFirst seen 39 hours ago

Lead Generation Specialist

Affinity International15 open roles

Where
Johannesburg, South Africa, Remote
Work mode
Remote
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Your applicationOpen nowLead Generation SpecialistAffinity International · Johannesburg, South Africa, Remote
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Share of postings closed within
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  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 39 hours ago

The posting

Lead Generation Specialist

Overview

We are recruiting on behalf of our client for a Lead Generation Specialist. Our client is a leading provider of cost segregation studies and real estate tax strategies, helping property owners across the United States accelerate depreciation and unlock significant tax savings. This is a fully remote, outbound-focused role centered on identifying, engaging, and qualifying prospects before handing them off to senior sales staff.

You will be responsible for managing a high-volume outbound call function, maintaining accurate CRM records, and setting qualified appointments for Account Managers. This role suits someone who is disciplined, well-spoken, and motivated by measurable results, and who can commit to working hours aligned with US Eastern Standard Time (EST).

Key Responsibilities

  • Conduct 80–100 outbound calls per day to engage and qualify prospects using approved scripts and messaging frameworks
  • Qualify leads based on established criteria, identifying buying signals, interest levels, and objections, and set qualified appointments for Account Managers
  • Manage assigned leads, follow-up tasks, and pipeline activity within HubSpot, ensuring all records are accurate and up to date
  • Review available prospect information and CRM history prior to each call to ensure outreach is relevant, contextual, and personalized
  • Log call notes, tag interactions, and disposition leads correctly across HubSpot and Ringover in a timely manner
  • Brief Account Managers ahead of scheduled appointments with relevant prospect context, objections, and buying signals to maximize conversion opportunities
  • Share outreach insights, prospect feedback, and recurring objections with the broader sales team to support continuous improvement

Requirements

  • Matric (Grade 12) as a minimum; a National Diploma or relevant NQF Level 6 qualification in Sales, Marketing, Business, or a related field is advantageous
  • 1–2 years of experience in outbound B2B lead generation, cold calling, or appointment setting
  • Strong written and spoken English, with a clear, professional, and neutral to North American accent preferred given the nature of client-facing calls
  • Proficiency with CRM tools, preferably HubSpot, and comfort working within structured sales processes and SOPs
  • Reliable fiber internet connection with a minimum of 100 Mbps upload and download speeds, with an Ethernet connection preferred
  • A professional, distraction-free home workspace with adequate lighting, a 1080p camera, and a quality headset and microphone

Preferred Experience

  • Prior experience in financial services, real estate, or tax-related outbound sales environments
  • Familiarity with Ringover or similar VoIP calling platforms
  • Demonstrated ability to work in metric-driven environments and consistently meet or exceed daily and monthly activity targets
  • Experience preparing for and handing off qualified appointments within a structured sales cycle

Key Competencies

  • Strong communication skills
  • High attention to detail
  • Strong organizational skills
  • Ability to work independently
  • Professionalism and reliability
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