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Open nowFirst seen 5 days ago

Meta Ads and Performance Marketing Specialist

Affinity International16 open roles

Where
Johannesburg, South Africa, Remote
Work mode
Remote
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Your applicationOpen nowMeta Ads and Performance Marketing SpecialistAffinity International · Johannesburg, South Africa, Remote
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

OVERVIEW

We are recruiting on behalf of our client for a Meta Ads & Performance Marketing Specialist. Our client is a US-based agency working with high-ticket service businesses across the United States. They are looking for an experienced, self-sufficient Meta media buyer who can take full ownership of advertising campaigns — from initial strategy through to execution, optimization, and reporting — with alignment to US Eastern Standard Time (EST) business hours.

KEY RESPONSIBILITIES

  • Manage Meta advertising campaigns end-to-end, including strategy, audience targeting, campaign setup, A/B testing, optimization, and performance reporting
  • Drive lead generation for US-based, high-ticket service businesses, maintaining a consistent focus on lead quality and cost efficiency
  • Build and oversee conversion-focused funnels and landing pages, including Meta Pixel setup, tracking configuration, and CRM integrations
  • Develop and edit ad creatives independently using tools such as Canva, CapCut, or similar platforms
  • Analyze campaign data regularly to identify trends, diagnose underperformance, and implement strategic improvements without requiring close supervision
  • Manage multiple client accounts simultaneously, maintaining accurate records and ensuring campaigns are delivered on time and within budget
  • Transition progressively into a client-facing capacity, presenting campaign results, fielding client questions, and making strategic recommendations directly

REQUIREMENTS

  • Matric (Grade 12) as a minimum; a National Diploma, BCom, or relevant degree in Marketing, Digital Media, or a related field is advantageous
  • Proven hands-on experience managing Meta Ads campaigns, with a portfolio or track record of measurable lead generation results
  • Demonstrated experience working within a digital marketing agency environment, managing multiple client accounts concurrently
  • Solid understanding of conversion funnel principles, landing page best practices, Meta Pixel implementation, and CRM integrations
  • Proficiency in creative tools such as Canva and CapCut for producing and editing ad creatives
  • Reliable high-speed internet connection and the ability to work core hours aligned with US Eastern Standard Time (EST)

PREFERRED EXPERIENCE

  • Experience running lead generation campaigns specifically for high-ticket service businesses in the US market
  • Familiarity with CRM platforms such as GoHighLevel, HubSpot, or similar tools used in client reporting and lead management
  • Prior exposure to a client-facing or account management role within a marketing agency
  • Experience using Meta Business Suite, Ads Manager, and third-party analytics or reporting tools

KEY COMPETENCIES

  • Strong communication skills
  • High attention to detail
  • Strong organizational skills
  • Ability to work independently
  • Professionalism and reliability
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