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Open nowPosted 284 days ago

海外资深投放

boke/index474 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now海外资深投放boke/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. boke/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 284 days ago

boke/index median: 1 days open

The posting

岗位职责 1. 负责重点项目在东南亚地区的日常买量工作,制定并执行渠道投放策略,对投放效果和阶段性目标负责。 2. 结合产品阶段、市场环境和预算要求,完成渠道选择、账户搭建、预算分配、出价策略、定向测试和日常优化,持续提升新增质量与投放稳定性。 3. 基于 ROAS、LTV、留存、付费率、回本周期等核心指标,持续跟踪投放表现,发现问题并快速调整策略。 4. 深度理解产品和用户,能将业务目标拆解为投放动作,与发行负责人、制作人、设计、数分等协作方保持高频沟通,推动关键事项落地。 5. 协同素材团队推进创意测试与迭代,沉淀素材方向、测试方法和复盘结论,提升素材供给效率和投放适配度。 6. 跟踪当地市场、竞品动态、渠道政策和平台新功能,结合业务实际提出可执行的优化建议。 7. 独立输出投放复盘、专项分析和阶段性汇报材料,能够清晰说明现状、问题、原因判断和后续计划。 8. 对数据异常、账户风险、素材合规等问题保持敏感,及时预警并推动解决。 9. 有赛事投放、活动推广、品牌曝光或品效联动等经验是加分项,一同协助项目探索新增增长点。

任职要求 1. 本科及以上学历,5 年及以上海外游戏投放经验,具备独立负责项目或核心模块的实战经验。 2. 熟悉海外主流广告平台及其投放逻辑,包括但不限于 Meta、Google、TikTok、ASA、applovin 等,具备较强的账户实操能力。 3. 有较强的数据分析能力,能够基于核心经营指标拆解问题,而不是停留在表层报数。 4. 具备结构化思维,能够从复杂数据和业务信息中提炼关键结论,并形成明确的执行方案。 5. 能直接对接发行负责人、制作人及跨部门合作方,具备较强的沟通推进能力和向上汇报能力。 6. 有较强的 owner 意识,执行力强,能独立扛住模块目标,主动发现并推动解决问题。 7. 抗压能力强,适应节奏快、变化快、协同要求高的业务环境。 8. 有东南亚市场投放经验者优先;有棋牌、slots、social casino 或平台型产品经验者优先。

我们秉承“BE WILD. BE FREE.”的品牌主张,坚持始终创业、简单务实、开放包容、勇于担当的文化理念。在这里—— 【态度】我们讲求自驱,不设边界,没有人能定义你的舞台和天花板; 【氛围】内部真·扁平,新人的意见、不同的观点都有可能成为波克前行的关键; 【成长】入职即有指导人和成长伙伴双cover,内部分享+外聘大神助你突破自我; 【生活】一日三餐下午茶,房补公寓任你选,节日社团境外游...让游戏不只是工作,更是你的生活!

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