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Open nowPosted 82 days ago

马来西亚快消品类策略中台Leader-TikTok Shop

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now马来西亚快消品类策略中台Leader-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 82 days ago

ByteDance median: 2 days open

The posting

1、供给与品牌赋能：针对国际大牌、本土国货及DTC创新品牌，构建在TikTok Shop发展的全周期成长模型与方法论（含内容爆品打造、自播建联、达人矩阵营销等）；联合行业前端团队，为重点品牌提供策略级支持，制定定制化的联合经营方案、营销资源组合及专属货盘规划；推动品牌商家利用平台会员机制、店铺页优化及复购营销工具，提升品牌客户终身价值与复购率； 2、类目内容与大促爆发：规划并设计FMCG专属的大促、营销IP、行业活动策略（如11.11/12.12等），制定差异化的货品、价格与补贴机制，全面驱动大促销量爆发；联合达人运营、MCN机构团队，搭建FMCG专属达人撮合机制与带货货盘体系，提升品牌商品与带货达人的精准匹配效率；推动核心FMCG品牌与东南亚、马来西亚当地达人达成长期独家合作，落地专属定制货盘，沉淀优质品类标杆案例； 3、策略规划与类目增长：深度洞察马来西亚FMCG全品类（美妆个护、食品饮料、母婴宠物、家居清洁等）市场发展趋势、本地用户消费习惯及行业竞争格局，制定品类中长期发展策略与GMV稳步增长路径；搭建品牌及中小商家分层运营标准与配套中台服务体系；建立FMCG核心爆款、潜力品类、新品的识别、孵化与培育机制，搭建标准化品类货盘矩阵，涵盖选品逻辑、定价策略、货盘配比等核心模块，持续推动品牌及商家优质货盘供给落地； 4、机制建设：负责FMCG品类平台各类资源（商家政策、年度合作框架、行业政策、品牌日/超级品牌日曝光、流量扶持、营销补贴等）的策略化分配与ROI精细化管控，实现平台资源高效撬动与价值最大化；搭建品类及品牌专属数据看板，实时监控用户购买路径、商品转化率、店铺复购率等核心指标，精准定位业务增长瓶颈，输出可落地的优化方案；制定品类标准化运营流程，搭建完善的品类、品牌健康度评估。

1、工作经验：本科及以上学历，5年以上电商平台、快消品品牌或咨询公司相关工作经验，其中包含至少3年以上策略规划、中台运营、类目管理团队管理经验；具备电商快消行业运营经验，或东南亚（尤其马来西亚）电商市场完整操盘经验者优先； 2、核心能力：具备行业策略与商业敏感度，深度理解快消行业消费趋势、用户消费心理及供给侧运营模式，拥有优秀的商业分析与破局增长能力；精通数据分析工作，熟练运用AI及各类数据分析工具完成数据建模，可从海量数据中提炼核心运营策略与增长突破口；具备优秀的项目管理能力，能够适配工作环境，在矩阵式跨部门组织中高效推进项目落地、达成业务目标； 3、语言与文化适配：具备优秀的语言能力，可熟练使用英语作为工作语言（听说读写流利）者优先；深度熟悉马来西亚本地风土人情、穆斯林用户消费习惯及节点性消费节奏，熟知斋月、开斋节等本地核心营销节点的消费特征。

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