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Open nowPosted 117 days ago

TikTok短剧行业广告产品策略与运营(亚太)-Global Business Solutions

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowTikTok短剧行业广告产品策略与运营(亚太)-Global Business SolutionsByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 117 days ago

ByteDance median: 2 days open

The posting

1、负责TikTok短剧广告商业化产品运营,围绕短剧行业客户需求,联动产品、运营及商业化相关团队,推动广告产品策略的制定、落地与规模化覆盖; 2、深入研究短剧行业生态、投放链路及商业模式,识别行业增长机会、经营痛点与产品优化方向,输出可执行的策略建议; 3、对接产品团队,推动短剧广告相关能力建设,包括但不限于投放产品、效果优化、素材策略、转化链路及闭环经营能力; 4、与运营团队紧密协同,基于不同市场、客户类型和短剧内容形态,制定差异化商业化解决方案,提升产品渗透率与行业收入规模; 5、建立行业洞察和数据分析机制,持续监控短剧广告产品表现,评估策略效果,推动关键指标优化和产品迭代;沉淀短剧广告商业化方法论,形成可复制的行业运营策略与项目机制,支持跨团队协作和重点项目推进。

1、本科及以上学历,5年以上互联网广告商业化、产品运营或行业运营相关经验,有短剧、内容行业或效果广告相关背景优先; 2、对短剧行业生态有深入理解,熟悉短剧内容生产、分发、变现模式及上下游产业链,对闭环短剧生态有系统认知; 3、熟悉短剧广告产品与商业化逻辑,理解广告投放机制、效果优化、转化路径及客户经营诉求,能够将行业需求转化为产品和运营策略; 4、具备较强的产品理解力与跨团队推动力,能够高效协同产品、研发、运营、销售等多方资源,推动复杂项目落地; 5、具备良好的沟通表达、中英文流利,均可作为工作语言,能够在快速变化的业务环境中独立推进重点事项并拿到结果。

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