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Open nowFirst seen 9 hours ago

Conversion Specialist

Elavi12 open roles

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Your applicationOpen nowConversion SpecialistElavi
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Elavi's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. Elavi postings stay open a median of 14 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: first seen 9 hours ago

Elavi median: 14 days open

The posting

QUI SOMMES-NOUS

Elavi est une entreprise de services professionnels qui accompagne les entreprises et organisations dans les domaines de stratégie, informatique, marketing et opérations depuis plus de 10 ans basée à Bruxelles et Casablanca.

LE POSTE

Description du poste :

Nous recherchons un(e) Conversion Specialist analytique, orienté(e) performance et centré(e) sur l’expérience utilisateur, capable d’identifier les leviers d’amélioration et d’optimiser les parcours digitaux afin d’augmenter les taux de conversion.

Responsabilités :

  • Définir et mettre en œuvre la stratégie de Conversion Rate Optimization (CRO).
  • Analyser les parcours utilisateurs afin d’identifier les points de friction et les opportunités d’amélioration.
  • Suivre et analyser les performances des sites web, landing pages et différents points de conversion.
  • Identifier les facteurs pouvant influencer le comportement et la conversion des utilisateurs.
  • Concevoir et mettre en place des tests A/B et autres expérimentations pour optimiser les performances.
  • Optimiser les landing pages, formulaires, CTA, parcours de navigation et éléments de conversion.
  • Analyser les données comportementales et les KPI : taux de conversion, taux de rebond, engagement, abandon, etc.
  • Utiliser les données issues de Google Analytics 4, Google Tag Manager, heatmaps et outils de session recording pour identifier les opportunités d’optimisation.
  • Collaborer avec les équipes UX/UI, Content, SEO, Ads, Marketing et Web pour mettre en œuvre les recommandations.
  • Élaborer des reportings réguliers et présenter les résultats des tests et optimisations.
  • Assurer une veille sur les tendances et bonnes pratiques en matière de CRO, UX et marketing digital.
  • Proposer de nouvelles stratégies permettant d’améliorer l’acquisition, l’engagement et la conversion.

Profil recherché :

  • Bac+3/5 en Marketing Digital, E-commerce, Data, Communication ou domaine similaire.
  • Expérience de 2 à 4 ans en CRO, Digital Analytics, Growth Marketing ou Performance Marketing.
  • Anglais courant obligatoire, à l’écrit comme à l’oral.
  • Bonne maîtrise des principes de Conversion Rate Optimization (CRO) et d’UX.
  • Maîtrise de Google Analytics 4 et Google Tag Manager.
  • Expérience avec des outils tels que Hotjar, Microsoft Clarity, VWO, Optimizely ou équivalents.
  • Bonne compréhension des tests A/B et de l’analyse statistique des résultats.
  • Solides capacités d’analyse et d’interprétation des données.
  • Bonne compréhension des parcours utilisateurs et des principes UX/UI.
  • La connaissance de l’HTML/CSS est un plus.
  • Esprit analytique, curiosité et orientation résultats.
  • Autonomie, rigueur et capacité à travailler en collaboration avec différentes équipes.
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Why it works

3×

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  • Who got the interview, and who heard nothing

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The numbers game

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