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Open nowPosted 12 days ago

Consultant SEO / GEO Senior – Stratégie, Optimisation & Management (Anglais courant)

GEC57 open roles

Where
Paris, Île-de-France, France
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Your applicationOpen nowConsultant SEO / GEO Senior – Stratégie, Optimisation & Management (Anglais courant)GEC · Paris, Île-de-France, France
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. GEC postings stay open a median of 4 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 12 days ago

GEC median: 4 days open

The posting

Description et livrables de la prestation Domaine : Marketing Digital & Communication Expérience : Senior – 7 ans minimum Rythme : Temps partiel – 2,5 jours par semaine (50 %) Langues : Français / Anglais bilingue 1. Audit SEO technique et éditorial Réaliser des audits SEO approfondis : crawl, indexation, architecture, maillage interne, Core Web Vitals et performances techniques. Identifier les opportunités d'optimisation sémantique et analyser les intentions de recherche. Auditer les contenus existants et formuler des recommandations éditoriales. Analyser les stratégies SEO des concurrents et leur profil de backlinks. Identifier les principaux leviers d'amélioration de la visibilité organique. 2. Stratégie SEO et déploiement opérationnel Définir et piloter des roadmaps SEO adaptées aux spécificités des différents marchés. Optimiser l'architecture de l'information et le maillage interne de sites à fort trafic. Concevoir et superviser les campagnes de netlinking : sélection des partenaires, stratégie d'ancres et gestion budgétaire. Définir les recommandations éditoriales et suivre la production de contenus optimisés. Prioriser les actions SEO selon leur impact business et leur retour sur investissement. 3. GEO / AEO et nouvelles stratégies de visibilité Concevoir et déployer des stratégies de Generative Engine Optimization (GEO) et d'Answer Engine Optimization (AEO). Améliorer la visibilité des marques et des contenus dans les réponses des moteurs de recherche génératifs et assistants IA. Explorer les leviers de visibilité complémentaires : YouTube, Reddit, Pinterest et TikTok. Assurer une veille sur les évolutions des moteurs de recherche, de l'intelligence artificielle et des pratiques SEO/GEO. Identifier les opportunités d'automatisation et d'optimisation des processus. 4. Coordination et accompagnement des équipes Encadrer opérationnellement un consultant SEO et un responsable éditorial. Organiser le suivi des activités, arbitrer les priorités et valider les livrables. Accompagner les équipes marketing des différentes entités internationales. Assurer le transfert de compétences et favoriser l'autonomie des équipes locales. Coordonner les actions SEO/GEO avec les parties prenantes métiers et techniques. 5. Pilotage de la performance et reporting Définir et suivre les KPI SEO/GEO : trafic organique, positionnement, conversions, ROI et visibilité sur les moteurs génératifs. Construire et maintenir des tableaux de bord de performance. Analyser les résultats et proposer des actions correctives. Préparer et animer les comités de pilotage. Présenter les résultats et recommandations stratégiques aux interlocuteurs de direction. Expertise souhaitée 7 ans minimum d'expérience en SEO, en agence, chez l'annonceur ou en freelance. Expertise confirmée en SEO technique, sémantique, éditorial et netlinking. Bonne maîtrise des enjeux GEO / AEO, de l'IA générative et des outils d'automatisation. Maîtrise des principaux outils : SEMrush, Ahrefs, Screaming Frog, OnCrawl, GSC, GA4, Looker Studio. Connaissances techniques en HTML, CSS, JavaScript, Python et CMS. Expérience en management d'équipe et pilotage de projets SEO internationaux. Capacité à définir une stratégie orientée performance, acquisition et ROI. Excellentes compétences en communication et accompagnement des parties prenantes. Français et anglais courants indispensables.

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