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Open nowFirst seen 5 days ago

Analista de Creación de Valor de Marca

Grupo Petersen24 open roles

Where
Capital Federal, Capital Federal, Argentina
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Your applicationOpen nowAnalista de Creación de Valor de MarcaGrupo Petersen · Capital Federal, Capital Federal, Argentina
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Grupo Petersen's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 5 days ago

The posting

Descripción del puesto

Misión del puesto

Contribuir a la correcta implementación y consistencia de la identidad de las marcas de Grupo Petersen en todos los puntos de contacto, actuando como nexo entre la definición estratégica del área y su aplicación, garantizando coherencia conceptual, estética y discursiva en las diversas iniciativas.

Principales funciones:

  • Colaborar en la construcción y bajada de lineamientos de marca, identidad visual y narrativa.
  • Ejecutar y dar seguimiento a las iniciativas vinculadas a la identidad de marca
  • Coordinar el día a día con agencias y proveedores (diseño, creatividad, producción), gestionando agendas, entregables y cumplimiento de lineamientos de marca.
  • Supervisar la correcta aplicación de identidad visual y lineamientos en piezas, campañas y materiales
  • Organizar y mantener actualizados los activos de marca.
  • Dar seguimiento a proyectos vinculados a marcas, asegurando cumplimiento de tiempos, calidad y alineación.

Requisitos

  • Experiencia en planeamiento estratégico, branding, comunicación o áreas afines. Formación en Comunicación, Publicidad, Diseño o afines.
  • Experiencia en implementación y gestión de identidad de marca en múltiples soportes.
  • Capacidad para coordinar y ejecutar con agencias y proveedores externos.
  • Proactividad y organización, herramientas para planificar acciones a gran escala. Capacidad de gestión y seguimiento de múltiples proyectos en simultáneo.
  • Buen criterio estético y conceptual, con foco en marca.
  • Estudios en carreras en carreras de Marketing, Sociología, Psicología, Cs. del Comportamiento
  • Manejo de herramientas de diseño y presentación (no excluyente, pero se valora especialmente el criterio sólido).

Beneficios

  • Te proponemos formar parte un grupo financiero que tiene como propósito agilizar el crecimiento para el desarrollo regional.
  • Brindamos excelentes condiciones de contratación dentro del convenio bancario; prepaga; planes de formación y desarrollo profesional.
  • Bonificaciones en: Productos bancarios, Wellhub, Club de Beneficios, y condiciones preferenciales en créditos hipotecarios y prendarios.
  • Convenios con universidades para formaciones.
  • Adicional Guardería para hija/os menores de 6 años.
  • Posibilidad de apotar en acciones de voluntariado corporativo en acciones de gran impacto en las comunidades culturales y educativas de las provincias de San Juan, Santa Cruz, Santa Fe y Entre Ríos.
  • Posición Corporativa, Lugar de trabajo: CABA - Modalidad Híbrida
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  2. 25 readers review it

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    The review screen in CV Rocket: how each CV was read, round by round.
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The numbers game

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