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Open nowPosted 7 hours ago

资深海外周边运营经理-AHA

herogames/referral100 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now资深海外周边运营经理-AHAherogames/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on herogames/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. herogames/referral postings stay open a median of 13 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 7 hours ago

herogames/referral median: 13 days open

The posting

核心考核： · 海外周边整体收入（同比增长 / 利润） · 产品美誉度（用户口碑 / 复购 / NPS / 推荐意愿） · 关键 IP 在重点市场的用户认知度 核心职责 1. 周边业务全盘运营 · 对海外衍生品周边的整体业务结果（收入 + 美誉度）负责 · 基于公司 IP 矩阵与海外市场洞察，规划年度周边产品路线图（品类、SKU、上市节奏） · 主导重点 IP × 重点市场的周边产品企划：从选品、设计、定价、营销到渠道分销 · 协调设计、供应链、法务、商务等跨部门资源，确保产品按节奏落地 2. 渠道与合作伙伴管理 · 主导海外重点渠道（线下零售 / 电商平台 / 独立站 / 快闪店 / 展会 / 主题店等）的合作策略与运营 · 管理渠道伙伴关系：谈判、入驻、铺货、营销联动、结算 · 持续开拓新渠道与新场景（动漫展会、IP 主题快闪、跨界渠道等） 3. 美誉度与社区运营 · 关注海外用户对产品的口碑，把反馈回流到产品与营销团队 · 与市场品牌协同，把产品口碑转化为 IP 品牌资产 4. 数据驱动 · 建立周边业务的数据指标体系（收入 / 毛利 / 库存周转 / 复购 / NPS / 好评率 / 社区活跃度等） · 基于数据持续优化产品组合、定价、营销与渠道策略

必备条件 · 5 年以上 IP 衍生品 / 周边 / 潮玩行业经验，至少 3 年海外业务经验 · 懂二次元 / ACG / 动漫 IP 文化，能从用户视角判断什么是“用户会买单”的产品 · 有海外周边业务全盘运营经验（产品 × 渠道 × 营销 × 社区），不只是单点销售 · 有海外零售渠道合作经验（Amazon、Etsy、Hot Topic、BoxLunch、动漫展会零售、主题店等） · 良好的英语商务能力 · 数据敏感，能基于数据优化业务 加分项 · 有海外潮玩 / 周边公司的工作经历（Funko / Good Smile / Bandai Nambo / Kotobukiya 等） · 有 0→1 搭建海外周边业务的经验 · 有北美 / 拉美 / 日本 / 东南亚某个区域市场的深度运营经验

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