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Open nowPosted 7 hours ago

资深海外 IP 市场经理-AHA

herogames/referral100 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now资深海外 IP 市场经理-AHAherogames/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on herogames/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. herogames/referral postings stay open a median of 13 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 7 hours ago

herogames/referral median: 13 days open

The posting

核心考核： · 重点IP转换数据 · 重点 IP 在北美 / 拉美市场的品牌认知度与声量 · 海外社交平台粉丝增长、社区活跃度、UGC 量 · 重点 IP × 重点市场战役（动画上线、大电影上映、游戏发布、限定产品发布等）的市场结果 核心职责 1. 海外品牌与市场推广 · 制定公司 IP 在海外（尤其北美、拉美）的品牌策略与年度市场路线图 · 针对公司不同业态（动漫 / 大电影 / 游戏 / 周边）的全球节点，统筹市场战役 2. 北美 & 拉美市场深耕 · 深入洞察北美 / 拉美用户的二次元消费习惯、媒体环境、平台偏好、节庆日历、社群文化 · 与本地公关机构、媒体、达人、社区、KOL 建立合作网络 · 把控本地化内容（文案 / 视觉 / 视频 / 社媒内容）的质量与节奏 3. 内容 & 社交运营 · 主导海外官方社交账号（X / Instagram / TikTok / YouTube / Facebook / Discord 等）的内容策略与运营节奏 · 主导海外公关 / 媒介采买 / 达人营销 / 社区营销 · 协同周边团队做产品上市与战役的市场推广 4. 跨部门协同 · 与内容 / 商务 / 周边 / 设计 / 法务团队紧密协作，把 IP 品牌资产沉淀下来 · 关注海外行业动态（动画、流媒体、潮玩、二次元文化），把趋势带回团队

必备条件 · 5 年以上海外品牌 / 市场推广经验，IP / 娱乐 / 内容 / 消费 / 动漫行业背景 · 懂二次元 / 动漫 IP 文化，理解二次元用户的内容消费、情感连接方式 · 对北美 + 拉美市场有深入洞察（媒体环境、KOL / 社区生态、消费习惯、节庆日历） · 海外主流社交平台运营经验：X / YouTube / Instagram / TikTok / Facebook / Discord 等 · 海外公关 / 媒介采买 / 达人 / 社区至少 2 个领域的实战经验 · 良好的英语商务能力，西班牙语 / 葡萄牙语是加分项（拉美方向） 加分项 · 有动漫 IP 品牌出海的工作经验 · 在北美 / 拉美有本地团队或长期合作机构资源 · 有 IP × 大电影 / 动画 / 游戏联动推广经验 · 有从 0→1 搭建海外品牌阵地的经验

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