Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 5 days ago

Assistant Manager – Brands, Consumer Finance

InTalent Asia790 open roles

Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowAssistant Manager – Brands, Consumer FinanceInTalent Asia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on InTalent Asia's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. InTalent Asia postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

InTalent Asia median: 1 days open

The posting

WE ARE HIRING: Assistant Manager – Brands, Consumer Finance

Location: Colombo, Sri Lanka Employment Type: Full Time Industry: Financial Services / FinTech / Digital Lending

Role Overview

We are seeking a commercially driven and innovative Assistant Manager – Brands, Consumer Finance to lead brand strategy, campaign execution, customer acquisition, and growth initiatives across a portfolio of consumer finance products. This role is ideal for a brand marketer who can develop strong product positioning, execute go-to-market strategies, drive customer acquisition, and build meaningful customer journeys across digital lending, Buy Now Pay Later (BNPL), and consumer finance products. The successful candidate will work closely with Product, Analytics, Technology, Finance, Legal, Compliance, Agency, and Partner teams to bring consumer finance propositions to market while delivering measurable business growth.

Key Responsibilities

  • Develop brand positioning frameworks and communication strategies for consumer finance products.
  • Build and execute comprehensive go-to-market plans for new launches, product enhancements, feature rollouts, merchant offers, and lending campaigns.
  • Lead end-to-end campaign execution across digital, social media, CRM, retail, merchant, field, and partner channels.
  • Drive customer acquisition, activation, conversion, engagement, and portfolio growth through targeted marketing initiatives.
  • Create customer lifecycle, engagement, retention, and reactivation campaigns that encourage responsible product usage and repeat transactions.
  • Utilize campaign performance data, customer insights, and product analytics to optimize messaging, targeting, channel performance, and ROI.
  • Support co-branded campaigns with merchants, retailers, device partners, and ecosystem partners.
  • Work closely with product teams to translate customer needs into compelling value propositions and marketing strategies.
  • Manage agency relationships, creative development, media execution, vendors, budgets, approvals, and campaign delivery processes.
  • Ensure all marketing communications remain accurate, compliant, responsible, and aligned with brand guidelines.
  • Coordinate with compliance and legal teams to ensure all consumer-facing communication adheres to regulatory requirements.
  • Monitor competitor activity, market trends, customer behaviour, and product performance to identify growth opportunities.
  • Prepare campaign performance reports, management presentations, and strategic recommendations.
  • Drive continuous improvement initiatives to strengthen customer experience, brand visibility, and commercial performance.

Candidate Profile

  • 4–5 years of experience in Brand Marketing, Product Marketing, Digital Marketing, Growth Marketing, or a related marketing function.
  • Experience within Digital Services, FinTech, Financial Services, Telecommunications, E-commerce, or Technology sectors will be an advantage.
  • Bachelor's Degree in Marketing or a professional qualification such as CIM, SLIM, or an equivalent recognized marketing qualification is mandatory.
  • Excellent proficiency in Sinhala.
  • Strong understanding of consumer behaviour, customer acquisition, and customer journey marketing.
  • Experience developing brand plans, campaign strategies, and go-to-market roadmaps.
  • Hands-on experience in campaign execution, agency management, and vendor coordination.
  • Strong analytical mindset with the ability to interpret campaign and customer data to generate actionable insights.
  • Understanding of digital marketing channels, CRM campaigns, customer engagement strategies, and performance marketing.
  • Understanding of responsible lending communication, financial products, and compliance-led marketing practices will be advantageous.
  • Excellent project management, communication, stakeholder management, and multitasking capabilities.
  • Ability to work effectively with Product, Analytics, Technology, Sales, Compliance, Legal, Finance, and external partners.
  • Creative thinking combined with strong commercial awareness and execution capability.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!

Our client is looking for a skilled individual to fill the role of Assistant Manager – Brands, Consumer Finance.

Apply now and see how you can be the perfect fit for this exclusive position!

#InTalentAsia #CareerOpportunity #JobVacancy #BrandManager #ConsumerFinance #FinTech #DigitalMarketing #ProductMarketing #GrowthMarketing #BrandManagement #FinancialServices #ElevateYourCareer

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against InTalent Asia's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on InTalent Asia's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    InTalent Asia's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.