Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 5 days ago

National Head of Sales

InTalent Asia789 open roles

Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowNational Head of SalesInTalent Asia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on InTalent Asia's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. InTalent Asia postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

InTalent Asia median: 2 days open

The posting

WE ARE HIRING: National Head of Sales

Location: Sri Lanka

Employment Type: Full-Time

Work Arrangement: Onsite

About the Role

Our client is seeking an accomplished and commercially driven National Head of Sales to lead the growth and transformation of its chilled and frozen product portfolio. This strategic leadership role will be responsible for accelerating revenue growth, strengthening market share, enhancing route-to-market effectiveness, expanding national distribution, and driving category leadership across Sri Lanka.

The successful candidate will play a vital role in developing and executing national sales strategies, optimizing distributor performance, improving retail execution standards, and building a high-performing sales organization focused on sustainable growth and profitability.

Key Responsibilities

Revenue Growth & Commercial Leadership

  • Develop and execute a national sales strategy to drive revenue growth and category leadership.
  • Drive sustainable volume, value, and profitability growth across chilled and frozen product categories.
  • Own and achieve national sales, distribution, volume, and profitability targets.
  • Identify and capitalize on new market opportunities to strengthen category performance.

General Trade & Market Expansion

  • Strengthen market penetration across urban, semi-urban, and rural markets.
  • Expand retail outlet coverage and improve numeric and weighted distribution.
  • Enhance product visibility, merchandising standards, and retail execution.
  • Improve product availability and ensure compliance with cold-chain requirements.

Distributor Network Development

  • Lead distributor recruitment, development, and performance management initiatives.
  • Improve route productivity, distributor effectiveness, and service levels.
  • Implement distributor scorecards and structured performance review mechanisms.
  • Optimize distribution operations to support sustainable business growth.

Trade Execution & Category Management

  • Establish and maintain high retail execution standards across all channels.
  • Drive improvements in outlet coverage, merchandising quality, promotional execution, and product availability.
  • Collaborate closely with Marketing and Supply Chain teams to support category growth initiatives.
  • Ensure effective inventory management, stock rotation, and freshness standards.

Profitability & Business Performance

  • Drive profitability improvement initiatives across channels and regions.
  • Optimize trade investments and improve promotional return on investment.
  • Enhance commercial efficiency while balancing growth and profitability objectives.
  • Monitor sales performance metrics and implement corrective actions when required.

Team Leadership

  • Lead, coach, and develop a high-performing sales team.
  • Mentor Regional Sales Managers and Area Sales Managers to achieve business objectives.
  • Implement performance management systems and succession planning initiatives.
  • Foster a culture of accountability, ownership, and continuous improvement.

Requirements

  • Bachelor's Degree in Business Administration, Marketing, Sales, Commerce, or a related field.
  • MBA or Master's Degree will be an added advantage.
  • Minimum 15 years of FMCG sales experience.
  • Minimum 10 years of experience managing chilled and frozen product categories.
  • Minimum 5 years of experience in a senior national sales leadership role.
  • Proven experience managing large-scale sales portfolios and achieving ambitious growth targets.
  • Extensive experience in distributor management and route-to-market strategies.
  • Strong expertise in chilled dairy, frozen foods, beverages, ice cream, UHT milk, drinking yogurt, flavored milk, or related categories.
  • Demonstrated success in market expansion, category development, and distribution excellence.
  • Strong commercial acumen with expertise in sales strategy, channel management, and profitability improvement.
  • Excellent leadership, communication, negotiation, and stakeholder management skills.
  • Proven ability to drive organizational growth and business transformation initiatives.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!

Our client is looking for a skilled individual to fill the role of National Head of Sales.

Apply now and see how you can be the perfect fit for this exclusive position!

#InTalentAsia #CareerOpportunity #JobVacancy #HeadOfSales #SalesLeadership #FMCG #DairyIndustry #ChilledCategory #FrozenFoods #GeneralTrade #RouteToMarket #DistributorManagement #NationalSales #RevenueGrowth #CareerGrowth #ElevateYourCareer

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against InTalent Asia's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on InTalent Asia's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    InTalent Asia's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.