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Open nowPosted 26 hours ago

校招-ONVO乐道品牌人设号主播及运营

nio/campus865 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now校招-ONVO乐道品牌人设号主播及运营nio/campus · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.7% of postings close within 7 days. Measured by our own scanner across the market. nio/campus postings stay open a median of 4 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.7%7 days
  4. 20.4%14 days
  5. 35.6%30 days
  6. 58.7%60 days
This job: posted 26 hours ago

nio/campus median: 4 days open

The posting

1、负责乐道品牌人设账号在抖音、视频号、小红书等平台的内容策划及运营,包括短视频和直播形式,围绕家庭出行场景,生动讲解乐道产品亮点及品牌理念,打造有品牌温度的账号。 2、策划账号短视频内容,并出镜完成短视频拍摄,产出探店、城市打卡、衣食住行、户外运动等实景体验类选题,沉浸式体验并展示乐道用户可享各类合作权益、车主福利,将乐道出行生态的体验和价值可视化。 3、负责日常内容运营、粉丝维护、数据复盘等,持续优化内容方向,挖掘用户感兴趣的生活场景选题。 4、参与重点专场直播与常态化直播全链路策划,基于账号人设持续打磨直播风格,全程把控直播节奏,结合出镜嘉宾互动,持续营造直播间氛围。

1、面向2027届应届毕业生,播音主持、影视传媒、新媒体相关专业优先; 2、熟悉抖音、小红书、视频号等主流社媒平台规则,理解生活方式种草逻辑。 4、形象气质亲和自然,贴合乐道家庭品牌调性,普通话标准;优秀表达能力、临场应变能力,镜头感强,擅长塑造稳定、有记忆点的账号人设,外出探店拍摄适应力强。 5、加分项:擅长城市探店、美食 / 住宿 / 运动场景打卡内容。

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