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Open nowPosted 84 days ago

Head de Estratégia

relourh128 open roles

Where
Rio Verde, GO, BR
Work mode
Hybrid
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Your applicationOpen nowHead de Estratégiarelourh · Rio Verde, GO, BR

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on relourh's own form.

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3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. relourh postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 84 days ago

relourh median: 1 days open

The posting

Head de Estratégia: Gestão e Estratégia de Campanhas (Meta e Google Ads):

Pensa na arquitetura dos funis e na distribuição de verba.

Analisa métricas (CPL, CTR, conversão) e define hipóteses de otimização.

Estratégia de SEO Local & Google Perfil de Empresa:

Desenha a estrutura do perfil do cliente para ranquear nos primeiros lugares orgânicos do Maps.

Define as estratégias para geração de avaliações 5 estrelas, fotos estratégicas, cadastro de produtos/serviços e categorias certas.

Analisa os relatórios de chamadas e pesquisas no perfil para entender a demanda local.

Copywriting e Direcionamento de Criativos:

Escreve as copies persuasivas (anúncios, landing pages e mensagens).

Entrega o direcionamento mastigado para a equipe de execução produzir (artes/vídeos).

Auditoria Comercial e Diagnóstico de Leads:

Ouve/lê o atendimento no WhatsApp dos clientes para alinhar o discurso do tráfego com a conversão de vendas.

Experiência: 1 ano

Habilidades técnicas: Conhecimento avançado em estratégias de marketing digital e crescimento de negócios Capacidade de analisar dados e transformar métricas em decisões estratégicas Conhecimento de funil de vendas, jornada do cliente e estratégias de conversão Experiência com planejamento estratégico de campanhas digitais Capacidade de interpretar indicadores como CPL, CPA, ROAS, ROI, CTR, taxa de conversão e CAC Conhecimento em tráfego pago e estrutura de campanhas Capacidade de realizar análise de mercado, concorrência e posicionamento Habilidade em criar planos de ação e direcionamentos estratégicos para clientes Conhecimento em copywriting, criativos e estratégias de comunicação Capacidade de apresentar insights e estratégias para clientes e equipe

Ferramentas: Meta Ads Manager Google Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Looker Studio (relatórios e dashboards) CRM e ferramentas de gestão de leads ClickUp (gestão de processos e projetos) Google Workspace (Drive, Docs, Planilhas) Plataformas de análise de métricas e acompanhamento de performance

Diferenciais: Experiência em agência de marketing digital Experiência liderando times ou coordenando profissionais de marketing Conhecimento em estratégias para negócios locais e empresas de médio/alto ticket Experiência com lançamentos, infoprodutos ou estratégias de escala Conhecimento em automações de marketing e inteligência artificial aplicada ao marketing Experiência em reuniões estratégicas com empresários e tomada de decisão baseada em negócio Certificações em Meta Ads, Google Ads ou marketing digital Montar e apresentar relatórios mensais de resultados

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