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Open nowPosted 8 hours ago

推广主管

smallrig/index55 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now推广主管smallrig/index · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. smallrig/index postings stay open a median of 7 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 8 hours ago

smallrig/index median: 7 days open

The posting

1.推广策略与销售目标承接 -根据渠道销售目标与新品上市节点,制定海外渠道年度、季度线下推广策略与活动日历 -编制并管控推广预算,对推广投入产出比与渠道销售结果共同负责:定目标、配预算、追效果、复盘迭代 -建立推广标准化体系:活动 SOP、陈列标准、物料规范、复盘模板、供应商准入与评估机制 2.团队管理 -负责推广组日常管理:任务分工、进度跟进、绩效目标设定与考核评价 -带教培养推广专员,提炼经验与方法,形成案例库;参与组内招聘与人员配置 -对团队产出质量与效率负责,建立可复用的工作方法,不只靠个人补位 3.活动统筹与交付 -主导海外渠道线下市场活动的策划与落地,包括新品发布、workshop、展会、门店促销、代理商大会等,对交付结果负责 -统筹线上线下整合方案、物料准备、现场执行与复盘,确保按预算、按节点、按标准交付 -建立活动数据回收机制,输出复盘报告,用数据量化活动效果与销售贡献,推动下一轮优化 4.店铺展陈视觉 -负责海外渠道门店、展位、专区等线下空间的展陈视觉规划与标准落地 -依据品牌 VI 制定陈列标准、道具清单与物料设计需求,协同设计团队推进制作 -统筹展陈效果图与物料延展,确保全球渠道品牌形象统一;建立展陈巡检与整改机制 5.代理商与跨部门协同 -对接海外代理商,管理其推广执行标准、预算申请与效果验收,推动代理商把推广动作落到销售结果上 -协同渠道销售、品牌、设计、供应链,推进线下整合营销项目落地与效果追踪 -收集竞品及行业线下活动、展陈趋势,形成洞察建议,为渠道销售决策提供参考 6.流程与合规 -统筹活动相关合同、付款、物料寄送等流程,建立规范并缩短周期 -完成上级交办的其他市场推广相关工作

-本科及以上学历,传播学、广告学、市场营销、英语、国际贸易等相关专业优先 -5 年以上市场活动、品牌推广、展陈视觉相关经验,其中 2 年以上团队管理经验 -有渠道业务或代理商协同经验,理解渠道销售逻辑与生意链路者优先;单纯做过品牌市场活动、没接触过渠道销售的,需评估其对销售结果的理解 -有海外线下活动从 0 到 1 策划执行落地经验,有海外代理商或经销商协同经验者优先 -英语可作为工作语言(CET-6 或同等水平),能直接与海外代理商沟通、谈判,书面口语均需胜任 -具备预算编制与 ROI 分析能力,熟练使用 Excel、PPT 做数据复盘与方案汇报 -有供应商管理经验(物料、执行、搭建、场地),懂成本控制与质量把控 -领导力与跨文化沟通能力强,能并行推进多条线项目,结果导向,能接受每年 1-2 个月海外出差

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