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Open nowPosted 105 days ago

Consumer Insights Lead

vdh31 open roles

Where
Buenos Aires, Argentina
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Your applicationOpen nowConsumer Insights Leadvdh · Buenos Aires, Argentina
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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 105 days ago

The posting

SOBRE LA OPORTUNIDAD

Nos encontramos acompañando a una compañía líder con un portfolio de marcas de alto alcance en la incorporación de un/a profesional senior para liderar su función de Investigación de Mercado.

Buscamos una persona con fuerte capacidad analítica y mirada estratégica, que entienda que el valor de la información no está únicamente en los datos, sino en la capacidad de interpretarlos, conectar patrones y transformarlos en decisiones de negocio.

La posición tendrá un rol clave acompañando la evolución de distintas categorías y unidades de negocio, aportando insights que permitan anticipar tendencias, comprender al consumidor y fortalecer decisiones estratégicas.

Es una oportunidad para perfiles que disfrutan combinar análisis profundo, pensamiento crítico y cercanía con el negocio.

PRINCIPALES RESPONSABILIDADES

• Liderar iniciativas de investigación de mercado y consumer understanding, alineadas a las prioridades estratégicas del negocio.

• Generar insights accionables a partir del análisis de mercado, consumidor y competencia.

• Diseñar y acompañar estudios cuantitativos y cualitativos para comprender comportamientos, necesidades y oportunidades.

• Aportar mirada analítica para detectar tendencias, riesgos y oportunidades de crecimiento.

• Traducir información compleja en recomendaciones claras para distintas áreas de la organización.

• Trabajar de forma colaborativa con equipos multifuncionales para enriquecer la toma de decisiones.

• Gestionar la relación con partners externos y proveedores especializados.

REQUISITOS

• Experiencia consolidada en Investigación de Mercado, Consumer Insights o áreas afines.

• Trayectoria en compañías con marcas orientadas al consumidor o en consultoría con fuerte exposición a negocio.

• Manejo de fuentes de información de mercado y herramientas de análisis.

• Sólida capacidad para transformar información en recomendaciones estratégicas.

• Experiencia en metodologías cuantitativas y cualitativas.

• Capacidad de comunicación ejecutiva e influencia.

• Curiosidad, criterio y visión de negocio.

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