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Open nowPosted 31 hours agoWe saw it 36 min after it went up

Principal SEO / SEO Lead for iGaming

talentin18 open roles

Where
Valletta, Malta; United Kingdom; Lisbon, Portugal
Work mode
Remote
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Your applicationOpen nowPrincipal SEO / SEO Lead for iGamingtalentin · Valletta, Malta; United Kingdom; Lisbon, Portugal

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. talentin postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 31 hours ago

talentin median: 2 days open

The posting

An established international digital media and affiliate business in iGaming connects users with operators for over 15 years through content, reviews and 20+ high-performing comparison websites. The company is seeking a senior SEO specialist to grow and strengthen its established brands in highly competitive search markets.

Role overview

The Principal SEO / SEO Lead will own organic growth across the company’s brand websites, reporting directly to the Founder. This is a predominantly individual contributor role with substantial autonomy and responsibility for hands-on execution.

The role covers SEO and content strategy, technical performance, link-building strategy and the commercial impact of organic search. AI and tooling will support efficient execution while maintaining content quality and brand standards.

Responsibilities include:

  • Help shape the overall brand strategy and own the SEO and content strategy within it.
  • Execute SEO initiatives and improve the content experience across the brand’s websites.
  • Identify priority markets, keyword clusters and audiences through detailed market and keyword research.
  • Maintain strong technical foundations, including information architecture, internal linking, metadata, page speed and crawlability.
  • Own link-building strategy, including anchor selection, link velocity and quality, with execution support.
  • Analyse target SERPs and competitors, monitor rankings and report performance.
  • Work closely with Commercial to turn ranking gains into partnership opportunities.
  • Connect SEO improvements to first-time deposits (FTDs) and product revenue.

What Success Looks Like

  • Measurable growth in FTDs and revenue from organic search.
  • Stronger, more stable rankings across priority GEOs and keyword clusters, including through algorithm updates.
  • Excellent technical health, with issues identified and resolved before they affect traffic.
  • Close collaboration with Commercial, turning ranking gains into commercial opportunities quickly.
  • Clear, regular reporting that connects SEO activity to business results.

Requirements

  • A senior SEO track record with measurable results in competitive, volatile search markets.
  • Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy.
  • Recent hands-on experience with content, keyword research, outreach and testing.
  • Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings.
  • An autonomous, structured approach to prioritisation, documentation and execution.
  • A disciplined approach to experimentation and responding to algorithm changes.
  • Effective use of AI and tooling to increase productivity while preserving quality and brand standards.

Company offers

  • A senior individual contributor role with direct Founder reporting.
  • Ownership of organic growth for established brands.
  • Remote working, with hiring options in the UK, Malta and Portugal.
  • Salary indication of £100,000 / €115,000, with terms depending on the employment or contractor arrangement.

The supplied benefits package includes the following, subject to eligibility and applicable local terms:

  • An annual company bonus of 10% of base salary when annual company targets are achieved.
  • Annual leave plus public holidays: 28 days in the UK, 27 in Malta and 25 in Portugal.
  • Up to 20 days of paid sick leave annually.
  • A £/€500 wellbeing allowance.
  • The option to buy or sell up to five annual leave days.
  • Private medical insurance.
  • Working-from-home setup.
  • Enhanced parental leave, with supporting JDs describing up to six months of paid leave.
  • Pension and long-term investment support.
  • Learning and development support.
  • ChatGPT Business subscription.
  • Mental-health support through Spill.
  • Recognition for standout contributions and milestone rewards at three, five and eight years.
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