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Open nowPosted 44 days ago

产品市场经理

worthfind/index6 open roles

Where
Xiamen, Fujian, Chinese Mainland
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Your applicationOpen now产品市场经理worthfind/index · Xiamen, Fujian, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on worthfind/index's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 44 days ago

The posting

1. 负责所辖品类/渠道的商品企划工作，输出年度/季度产品规划方案，包括品类结构、SKU数量、价格带分布及上市节奏。 2. 深入进行市场调研与消费者洞察，持续追踪行业趋势、竞品动态及用户需求变化，输出品类机会点分析。 3. 撰写产品定义Brief，明确产品定位、目标用户、核心卖点、功能规格及成本品质要求，为设计与开发团队提供清晰输入。 4. 协同产品经理，监控产品开发进度，确保产品按时、按质、按成本实现企划目标。 5. 跟踪产品上市后表现，分析销售数据与用户反馈，提出产品迭代、升级或淘汰建议，对品类的最终生意结果负责。

学历与从业年限 1. 本科及以上学历，市场营销、国际贸易、产品设计、供应链等相关专业优先； 2. 2年及以上品牌商品企划、跨境品类规划、高级产品开发相关经验，熟悉跨境DTC品牌出海模式。 专业能力 1. 具备系统化品类规划思维，擅长搭建品类结构、SKU矩阵、价格带体系与上市节奏，具备长期品类生意布局能力，而非单一选品思维； 2. 具备优秀的海外市场洞察与消费者研判能力，可结合海外市场特征、竞品态势挖掘品类机会，输出落地性强的规划方案； 3. 具备较强商业思维与数据能力，通过销售、用户、库存、毛利数据迭代品类策略，对品类整体生意结果负责； 综合素质 1. 优秀的跨部门协同能力，可高效联动设计、开发、供应链、跨境运营团队推进项目落地； 2. 具备品牌化运营视角，目标感强、抗压能力突出，可独立操盘完整品类生意闭环； 3. 逻辑清晰、善于复盘迭代，持续优化品类模型，挖掘增量机会、提升品类盈利效率。 加分项 1. 深耕箱包、户外、运动用品（含器械）、鞋服配饰出海赛道，有头部品牌/大型跨境平台从业经历； 2. 具备品类0-1孵化、老品迭代、品类结构优化与优胜劣汰全链路经验； 3. 熟悉独立站、亚马逊、TIKTOK等主流跨境渠道，熟练使用各类跨境数据分析工具。

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